Before my blog, I worked as a freelancer and, after some time, found myself gravitating towards small creative businesses. I did everything from copywriting, content production, research, brand strategy, and I even worked for a cool food and travel app (right up my ally) where I realised some of my true strengths and weaknesses.
Since then I have been refining my strengths and now focus on projects I am passionate about or writing topics that relate to culture, travel, women, Italy, philanthropy/non-profit projects, and the likes. I love working with small creative businesses because I find myself doing more than writing the copy for their website–I turn into their cheerleader (ok, so I get excited and can’t help my natural enthusiasm, but I draw the line at pompoms). I completely believe in their idea and can see their vision, which helps me stay in line with (and most of the time assist with) their branding. I not only write, I am also a visual, big-picture type with my eye on their brand and the future potential of their business. Since most of my writing is for websites, I also tinker with visual layouts on WordPress (I personally set up the site you’re on now), FourSquare, Wix, and Weebly. Although I’m no web designer and definitely can’t code, I sure have an eye for great web design (visual and user experience, strictly speaking). Being a creative person myself, I truly admire people who have the confidence to turn their creations into a profitable business idea and take on a completely new journey starting a business, or refining and updating their existing endeavour. Whichever category you fall into, I would love to help.
Here are a few of the services I offer and some ways we can collaborate:
Branding Assistance and Strategy
Existing Website Consultation
Italy Travel Planning and Assistance*
Have something else in mind that I can help you with? Contact me at MissDirectionNikki@gmail.com to discuss your ideas.
* I offer itinerary planning for Florence and Tuscany, and can assist in your planning process as a point of reference for greater Italy (i.e. getting around Italy, safety information, recommendations, etc.)